The Difference Between Articles and Blogs

“Is there a difference between articles and blogs?”

This was posed to me today by one of my clients and it is a really good question. Many of you may appreciate having this cleared up for you. I’m often guilty of swapping the word “article” for the phrase “blog post” myself, however, there are essential differences between the two.

So here’s a rundown of what I perceive to be the basic differences between articles and blogs. Listen…these are not rules! There are many, many exceptions and variations. But this should help to clarify it a bit for you.

A QUICK LOOK AT THE DIFFERENCES BETWEEN ARTICLES AND BLOGS

 
article vs blog chart The Difference Between Articles and Blogs
 

SHOULD YOU USE ARTICLES OR BLOGS ON YOUR WEBSITE? – HOW TO CHOOSE

Generating quality content is an investment in time and energy, so it’s a good idea to decide early which direction you to go. Your best bet is to focus on your goals:

Articles: If your business is highly affected by changes in laws or the latest research, and if it is necessary for your clients (customers, patients, etc.) to obtain the most up-to-date information quickly, then posting articles on your site is an excellent choice. Attorney and insurance company websites, for example, often contain articles for this very reason.

Blogs: If your goals include better visibility on Search Engines, an increase in your stature as a thought leader in your field, and building a relationship with readers, you’re better off blogging. Blog software such as WordPress help make it possible for your readers to easily share your content, make comments, and subscribe.

Of course there’s no reason that your website can’t contain both. The messages may be similar, but the execution and tone will be different. Your thoughts?


BETSY KENT

Company Name: Be Visible Associates

Job Title: President

Biography: 

I’m Betsy Kent, an Internet Marketing expert, president of Be Visible Associates. I was one of the first people in the New York metro area to work with small businesses and help them implement Internet marketing programs. In fact, I began so long ago that I remember when Yahoo was the biggest search engine and Google was just getting started. I have personally worked with hundreds of new and experienced business owners from at least 50 different industries and have experience in Search marketing, SEO, Social Media, blogging, and website development.

I’m best known for my ability to cut through the clutter and convey complex concepts in ways that “non-techy” people can “get it.” After all, I’m not a 25-year old who grew up with the web. I understand the frustrations that business people face when it comes to the Internet and that's why my blog "Just Ask Betsy" and my Facebook Page is full of helpful tips written in language that anyone can understand.

My greatest realization from working with so many entrepreneurs over the years is that there are thousands of people out there struggling with their websites, confused about blogging, and mystified by Social Media. I have managed a zillion online marketing programs, written hundreds of blog posts, and taught innumerable people how to understand how the web actually operates. I can help.  

Today I focus all my energy on teaching entrepreneurs how to grow their businesses using the web through live virtual group programs and private consulting. 



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